SE ASIAN AUTO AFTERMARKET EXHIBITION TO HOST THOUSANDS OF INNOVATIVE PRODUCTS

Tuesday, November 17, 2015 - 11:00

17/11/2015 – The inaugural Automotive Aftermarket International Trade Fair, AAITF Bangkok 2015, will take place 9-11 December 2015 at the world class IMPACT Forum Exhibition Centre, Bangkok. The three day B2B event, free to attend for trade visitors, is organized by Tarsus Group Ltd, an international media company, and co-located and partnered with the organizers of the Thailand International Motor Expo, which annually attracts over 1.38 million visitors.

Thailand is the largest production base in the ASEAN and the nerve centre of the supply chain for the automotive aftermarket. AAITF Bangkok 2015 will provide a much-needed B2B platform for buyers from one of the world’s fastest growing aftermarkets to source new products which can enhance their business. 

 
Peter Massey, Event Director stated; “Thanks to its location within SE Asia’s leading trading and transport hub, AAITF Bangkok offers an unrivalled opportunity to make new commercial contacts across some of the world’s fastest developing automotive aftermarkets. The inaugural event will feature over 200 international and local brands, showcasing new and innovative products at the forefront of the industry. Global thought leaders such as Bosch, RUPES S.p.A, Sussex Autoparts and inCarBite have already shown their support in anticipation of making new commercial connections with 5,000+ buyers from Thailand and across SE Asia. Meanwhile, visitor pre-registrations are strong thanks to innovative hosted buyer and content programs featuring new trends such as electronic retailing for the aftermarket and in car electronics, as well as an event partnership with Thailand’s leading consumer motor show, the Thailand International Motor Expo.”
 
A TRULY INTERNATIONAL SHOW 
 
AAITF Bangkok 2015 has caught the attention of key local and international aftermarket brands who will be bringing their most innovative products to the show. Some of the key Thai exhibiting brands include Meguiars, Drivebot, SJS Pro Products Co., Ltd. and PP Super Wheels. International exhibitors include Rupes S.p.A, Autovox, Autoglym, Sussex Autoparts, inCarBite, Connects 2, Mchanix, Kunming Songcheng Automobile Repairing Equipment Co., Ltd, Lintec Singapore and Shift Performance Asia (M) SDN BHD (MaxxOil). 
 
The show has seen international support with exhibiting countries including Thailand, Indonesia, India, Malaysia, Australia, United Kingdom, Italy, Poland, USA (California), China, Hong Kong, Singapore and Taiwan. 
 
A SOURCING HUB FOR THOUSANDS OF THE LATEST AFTERMARKET PRODUCTS 
 
AAITF Bangkok will act as a sourcing hub, with exhibiting brands covering the full range of the auto aftermarket. 
 
RUPES S.p.A (Italy) will be bringing their Bigfoot Polishing System to the exhibition and doing live product demonstrations from their stand, B03. The system is made up of random orbital polishers and accessories (Compounds, backing pads, foams). 
 
MaxxOil, stand F01, will be bringing their ‘MaxxOil Engine Oil’, it contains heat-activated additives, so that as your engine temperature increases, a viscosity improver and anti-wear zinc additives kick in to maintain oil thickness and provide unsurpassed wear protection. 
 
Cami (HK) Co Ltd., stand D08, will be bringing the InCarBite ‘OE fit in-vehicle Wi-Fi dash car cam’. This Wi-Fi dash car cam has wireless in vehicle charging and is also suitable for home and office use. It has a crash test approved headrest mount and can be fully integrated with factory radios and LCD for enhanced features.
 
Picolink Technology Co. Ltd, stand D03, will display their ‘TPMS’ (Tyre pressure monitoring system). With an aluminium alloy frame, this tyre pressure monitoring system simultaneously monitors the car battery voltage to prevent you from failing to start your car.
 
Connects2, stand D06-2, will be bringing the Adaptiv “Adaptive Multimedia”. Adaptive is a brand new product allowing extensive multimedia and navigation upgrades to a vehicles OEM screen. Available for VW, Seat, Skoda, Peugeot and Mercedes currently. Plug and play integration of Bluetooth, iPod/ android, USB and aux are all included.
 
Stone Will Company Limited, stand D05-1, will be bringing the CARTOOL ‘Z- 020 Pneumatic Cleaning Gun’. It cleans using a “Tornador Effect” providing an ultra-high performance. This product has low air consumption and requires little maintenance.
 
Product launches onsite at the show will include DriveBot, said to be ‘The definitive innovation in car care made in Thailand’.  “Drivebot is a small electrical device that makes car inspection as easy as finger touch. It can analyze the condition of a car through the OBD II port linking with the car’s ECU and displaying results and advice via the mobile app,” explain the makers.  
 
INNOVATIVE ONSITE FEATURES & PRODUCT LAUNCHES
 
The three day trade exhibition will be host to a full range of onsite show floor features covering different aspects of the auto aftermarket. Each day there will be an official show floor tour of the show floor features by the show organizers with dedicated live product demonstrations. Trade visitors can register to attend these tours via the AAITF Bangkok website. 
 
Autovox, stand C13, will be presenting KW suspensions and Akrapovic exhaust systems on their show floor feature space, two of the world's most reputable aftermarket tuning component manufacturers. 
 
InCarBite will be hosting an in car electronics accessories feature where they will be demonstrating new patterned products. InCarBite have featured on world famous TV channels such as Bloomberg TV and programs such as MTV’s Pimp My Ride. To find out more about their products, visit them on stand D08 at AAITF Bangkok. 
 
Autoglym will be demonstrating their “passion for perfection” on stand D12, showcasing their professional car care brand on a luxury car through live training workshops.
Sussex Autoparts (UK) will be doing a live demonstration of dismantling of gear box on stand F06. 
 
In cooperation with The Union Motors Repairing Association of Thailand, AAITF Bangkok 2015 will feature two cars with modified body and paintwork by Siam Auto Body.  They will feature a BMW that has been transformed into a silver color with a pigmented effect that changes its shade according to the light angle of incidence. They will also feature a Jaguar XKR converted from a classic sports car into a modern Jaguar by incorporating the front and rear body parts from the new model.  
 
The Thai Department of Transport will also be exhibiting; they will be issuing car passports for Thai people who would like to drive their car from Thailand to AEC countries. 
 
The trade expo will also have a modified vehicle feature, stand G01, which will display a unique selection of modified vehicles from motorcycles to 4X4 trucks, and, a racing car feature, stand B01, will be host to several racing cars. 
 
THE MEETING PLACE FOR THE SE ASIAN AFTERMARKET LEADERS
 
In order to bring together the most influential individuals and key industry players in the automotive aftermarket, AAITF Bangkok have developed the AAITF VIP Executive Club and Executive Forum.  
 
The AAITF VIP Executive Club is an exclusive networking group for high level trade buyers and industry professionals with the greatest influence and purchasing power in the industry. Pre-registered individuals can apply to be in the group, others will be chosen carefully by the organizers. Members of the group will receive a variety of benefits, including exclusive access to the AAITF Executive Forum, a VIP goody bag, access to the VIP networking area, a free industry report worth $280 from the Oxford Business Group and much more. 
 
AAITF Bangkok will host the AAITF Executive Forum, an exclusive pan-ASEAN, high level content, 1-day conference program for members of the AAITF VIP Executive Club, 9 December 2015. The forum is billed as a meeting place for the aftermarket leaders in the ASEAN.  The event will consist of sessions for key individuals from the leading retailers, buyers, distributors and agents in the region and will be covering trends, issues and challenges, products and innovations in the automotive aftermarket in Thailand and SE Asia. 
 
The forum is to begin with an official opening ceremony with speeches from Peter Massey, Project Director, Tarsus Group Ltd and the Permanent Secretary, Ministry of Industry. The President of the Ceremony, the Permanent Secretary, Ministry of Industry, and VIP attendees will then be provided with an official show floor tour, stopping at key features where exhibitors such as Sussex Autoparts, inCarBite and RUPES S.p.A will be doing live product demonstrations.  Following the tour, Bosch will present the first seminar in the Executive Forum at 11:00am. They will cover the topic of “Electronic Stability Control (ESC) and Automatic Emergency Braking (AEB)”. 
 
During the AAITF Executive Forum, the Union of Motor Repairs Association will be hosting a private association meeting and will be discussing “Specific Business Tax for Garage and Car Body Companies”. 
 
The day will end with a panel session composed of the AAITF Executive Advisory Board, including 
Uli Kaiser, TEBA, Ben Bartlett, director of Mercury PM and Bosch.  Key topics will be discussed as well as there being a chance for a Q&A session from the audience. As such, the AAITF Executive Forum will act not only as an information source, but a veritable marketplace for key industry players to network and do business. 
 
THE ONE STOP SHOP FOR ALL YOUR AFTERMARKET LATEST TRENDS AND EDUCATIONAL NEEDS
 
The two day innovation technical seminar and workshop program, set to cover the most up to date topics in the SE Asian automotive aftermarket, will take place 10 and 11 December 2015. The free to attend event for trade visitors will comprise of a selection of Keynote sessions, seminars and exhibitor seminars and workshops. 
 
Uli Kaiser, Thai Autobook and TEBA president, will present the Keynote Session on 10 December, 2015, looking at ‘Aftermarket Ecommerce: Global Opportunities’. 
 
Ben Bartlett, director of Mercury PM and former senior manager of the Australian Automotive Aftermarket Association (AAAA) will cover ‘Accessing technical and diagnostic information in the 21st Century for the vehicle repair and service workshops, a global view’ and ‘The impact LPG/CNG has on engines and what the trade should be aware of and how to rectify the issues’.  
 
Jason Rose, global training manager at RUPES S.p.A will present a live product training class on ‘Random Orbital Polishing Techniques’.
 
The second day of the seminar and workshop program, 11 December, will see Dr William Henney, Bluereach Automation & Control Ltd, present a seminar on “Evolution & CAN Control for modern Automatic Transmissions". 
 
Mr Kohta Nakai, muRata Electronics Singapore, will present on “Development Trends in Connectivity Technology and Automotive Market". 
 
A select group of exhibitors will also be taking exhibitor seminars and workshops within the program on the 10 and 11 December. Vin, director of sales, UKTUS Co. Ltd will present on “Advances in Lubricants: Regain cylinder pressure” and Kotaro Kutami, Business Development, Lintec Singapore PTE Ltd. will present on “Advances in Automotive Films: A Japanese Innovation”. 
 
AAITF BANGKOK ON TRACK FOR GATHERING THE KEY SE ASIAN BUYERS 
 
Pre-registration for the show is on track for an expected minimum of 5,000 B2B SE Asian and International Buyers. The core buyer profile will consist of aftermarket retailers, aftermarket distributors and agents, independent modification shops / garages, car dealerships and service centres and OEM manufacturers. 
 
International interest for the show has been demonstrated with buyers having pre-registered from; Africa, America, American Samoa, Australia, Bangladesh, Canada, China, England, Germany, Ghana, Hong Kong, Hungary, India, Indonesia, Iraq, Italy, Japan, Korea, Laos, Malaysia, Myanmar, Pakistan, Philippines, Poland, Russia, Saudi Arabia, Singapore, Sri Lanka, Sudan, Taiwan, Thailand and Vietnam. 
 
Key buyers identified by the organizers include Mitsubishi Motors Australia, OSRAM Co., Ltd., Dension Ltd., Flyaudio Group Llc, Brakewel Automotive Components (I) Pvt. Ltd., Borg Automotive Sp. Z O.O., Automotive Group, PPG Coating (Thailand) and Cardekho.Com to name a few.
 
Thai associations who have shown their support and will be bringing members include; Thailand Exhibition Association (TEA), Thailand Automotive Institute (TAI), Thai-European Business Association (TEBA), Poonsup Market, Sri Vorajak Building, Thai Auto Parts Aftermarket Association (TAPPA), The Union Motors Repairing Association Of Thailand and the Thailand Convention and Exhibition Bureau (TCEB).
 
Associations from across SE Asia, outside of Thailand, have also shown their support by sending their associations’ presidents, CEOs and other association members to the show, including MAMDA (Myanmar Automobile Manufacture Distributor Association) and AADA (Authorised Automobile Distributors Association (AADA) and Union Motor Repair Association of Malaysia to name a few.
 
For more information, visit www.aaitf.com/bangkok/