Innovative new Social Media Competition to be launched at SEMA Show 2014

Thursday, October 23, 2014 - 09:15
Tarsus Group, the international B2B Media Company and organiser of the China International Automotive Aftermarket and Tuning Fair (AAITF), has announced that it will be exhibiting in the Gold Pavilion, booth no. 8167 at the SEMA Show 2014, Las Vegas.  

Visitors to the booth will have the chance to win an IPad Air 2 and a variety of limited edition promotional materials showcasing the new AAITF branding; such as branded t-shirts and car air fresheners. Visitors must follow the AAITF Global Series social media pages ( and, visit the booth and share the promotion with their followers to win. 

“We wanted to create a campaign that reinforced the brand internationally and strengthened our position as a global player. Something aspirational that our followers would want to share with their colleagues via social media. With this in mind we developed the concept of what we call in-house ‘The Tron Cars’.

Each modified car outline represents one of the events in the global portfolio: The Aston Martin for Shenzhen, The Bugatti for Istanbul, The Mustang for Mexico, The McLaren for Bangkok, and the Range Rover for Indonesia. The areas on the cars that have been highlighted represent modifications and products that are available to purchase at AAITF.”  Commented Lucy Hotston, International Marketing Manager. 
To be in for a chance to win the iPad Air 2, visitors to SEMA can visit the AAITF booth 8167 in the Gold Pavilion and “Like” the AAITF Global Series Facebook and “Follow” the official AAITF Twitter account then post on either of the social media platforms using the AAITF handle - @AAITF. 
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For Media Enquiries

Lucy Hotston

International Marketing Manager